Sentiment analysis is the act of identifying, collecting, classifying, and analyzing people’s opinions or feelings about a particular brand, product, or service expressed in pieces of text, such as reviews, posts, comments, tweets, replies, and so on.
Sentiment analysis is carried out to determine people’s attitude or perception about a particular brand, product, or service whether it is positive, neutral, or negative. It is used by smart business owners who care about their online reputations.
If you’re a smart business owner, sentiment analysis is a very good tool to help you draw useful business insight. But where do you pull the required data for the sentiment analysis? The best place to consider is social media platforms because they are the best places to get people’s feelings, opinions, comments, and so on.
Yes, social media platforms are the best places to obtain the kind of necessary data to run a sentiment analysis on your brand, product(s), or service(s) and Facebook is currently the largest, most popular, and most used social media platform. Facebook also has the largest number of daily users of all social media platforms. All these make Facebook the best place to obtain data suitable for sentiment analysis.
Facebook contains lots of data that business owners can use for sentiment analysis. Finding and collecting this data can’t be successfully done manually because it is time-consuming and boring. Hence, you would need a means of crawling and extracting this data from Facebook for sentiment analysis.
Though Facebook has an API that enables users to quickly extract data, this API can’t extract relevant data for sentiment analysis – crawling and extracting data for sentiment analysis requires using specific keywords or terms related to your brand, product(s) or service(s) to be analyzed but API doesn’t permit keywords.
So the best way to get relevant, clean, and well-structured data for sentiment analysis from Facebook without hassle is to use a Facebook scraper.
A Professional Facebook Scraper will relieve you of all the complicated processes involved in scraping Facebook. It will also help you to generate data that you can quickly use to find out how people are relating with your products on Facebook.
All you have to do is provide the keyword, search term, or name of the product or service to search for and the format of output – HTML, TXT, CSV, XML, JSON, etc.
Do you need the service of a professional Facebook scraper to make your sentiment analysis easy? Contact Infovium today and discuss your Facebook scraping need.